World Travel Market Africa 2016

WTM Africa 6 - 8 April 2016

World Travel Market (WTM) Africa, launched in Cape Town last May, takes place again this year from 6 to 8 April 2016. The trade show for travel professionals is part of the Africa Travel Week and held at the Cape Town International Convention Centre (CTICC).

The leading B2B exhibition for Africa’s travel industry will kick off for the third time in Cape Town. This year from 6 April, the exhibiting companies will be ready to bring the world to Africa and promote Africa to the world’s leading source markets. 

Travel professionals can expect to choose from over 400 exhibiting companies with whom to do business, interact with likeminded individuals from over 60+ countries around the globe including other parts of Africa, attend debates and seminars and listen to topical and beneficial talks from a vast array of speakers covering to-the-point topics that have a direct impact on the business of travel.

Designed to offer something for everyone, the tourism and travel event will showcase a diverse range of product and deliver the right business contacts in a fresh new environment. Visitors will find a superb assortment of products and services on the show floor as well as a number of exciting events, topical education sessions, industry insights and networking opportunities. 

WTM Africa - A Top Event for the Tourism Industry

WTM Africa provides a key industry platform that offers all travel industry professionals the chance to engage in real value business conversations, meet new contacts, exchange ideas, share best practice and learn and network in a fresh new environment.

Carol Weaving, MD of Theebe Reed Exhibitions, stated in 2014 for the inaugural event: 'We are providing a holistic travel and tourism show that benefits all travel professionals from a wide variation of focus and this is exciting. One venue, three days and great value for money! Why wouldn’t you be there?'

Since then, hundreds of buyers with proven intent of placing travel business within Africa have visited the well-organised travel fair and are expected to register to attend again. As Chardonnay Marchesi, GM of African Travel Week states, 'The 2016 WTMAfrica event promises to deliver more interaction, more education, more networking and most importantly, more business concluded than ever before witnessed in our industry here in Africa'.

In the last years, the buyers came from over 60 countries and many were fully hosted by the organisers of WTM Africa, ILTM Africa, and IBTM Africa. 

Catering for both inbound and outbound markets, WTM Africa is open to all those involved in the travel industry. To find out more about WTM Africa and to take part visit and register to attend.

About World Travel Market

World Travel Market, the leading global event for the travel industry, is the must-attend business-to-business exhibition for the worldwide travel and tourism industry. WTM London, now in its 36th year, launched the first World Travel Market Africa show in 2014 and is expected to be even stronger in 2016.

WTM Africa attracts exhibitors from all categories of the leisure travel industry within sub-Sahara Africa as well as North African destination. More than 7,700 industry professional attended the show in 2015.

WTM Africa aligns itself with sister events; WTM, WTM Latin America, Arabian Travel Market and International French Travel Market Top Resa. WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a portfolio of other travel industry events including World Travel Market Latin America, Arabian Travel Market and International Luxury Travel Market.

In 2014, Reed Exhibitions held more than 500 events in 43 countries bringing together more than seven million people from around the world generating billions of dollars in business.

WTM Africa Event Organisation

Thebe Reed Exhibitions: Formally Thebe Exhibitions and Projects (TEPG), the newly branded Thebe Reed Exhibitions is a joint venture agreement with Thebe Tourism Group Pty Limited and Reed Exhibitions. It is now Southern Africa’s most forward thinking and successful exhibition, trade fair, special project and event organiser responsible for exhibitions such as Decorex, 100% Design, Mediatech Africa, the Sports and Events Tourism Exchange (SETE), Business Opportunities and Franchise Expo and now the Africa Travel Week events; WTM Africa, ILTM and IBTM.  Thebe Reed Exhibitions aims to provide the best platform for showcasing industries and nurturing business and networking opportunities on the African continent.

Reed Travel ExhibitionsReed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of over 20 events in 12 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel. RTE is part of Reed Exhibitions. RTE is a business unit of Reed Exhibitions who organise over 500 events and exhibitions of over 40 industry sectors. 

Source: Press Release by Lloydorr and World travel market

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